What is the meaning of “Business Development”?

Meaning of Business Development: Business development means different things to different peoples. In brief, business development is about bringing, doing or developing new things that the organization didn’t do before. Also it means increasing sales, identifying new markets, trends, products or services and expanding the company’s long term business success, expansion or scope etc.

If we elaborately speaking, business development is meant the process of sales, marketing and development strategies for an business organization or a company. Every business needs to focus rigid attention on the creation of marketing and business growth and expansion. The specialist area of business development encompasses a number of techniques and responsibilities which intend at attracting new clients and at penetrating it existing markets. Alternatively, Business development is a word for “Sales”. Moreover, when a sales candidate has the term “Business Development” on their curriculum vitae, potential employers may differentiate them to be a “Hunter” rater than a “Farmer”. Business development can incorporate Accounts, Finance, Operations, HR, IT , BPI etc and all other departments respectively within an organization depending on the services or products, as much as it can involve developing existing business. Else business development covers a wide range of strategies and responsibilities with the specific objective of winning the hearts and minds of new customers and punches the business into existing markets. These strategies may cover a wide range such as seeking for possible marketing opportunities, intelligence gathering on competitors, clients, support business policies with regard to sales techniques, and recommend to management the business model design to strengthen those strategies. For example, in Bangladesh within last 5 years the brand of “WALTON” from "RB Group of Companies Ltd." in TV, Refrigerator, Fridge, Bike etc electronics market it won the local as well as foreign markets consumers hearts and minds chronologically.   

The business development role is a mix of marketing and sales activities the enable an business organization to make an effective approach and unique approach to the target companies, and markets you want to approach. The major role is an all encompassing role with the objective of assisting business organizations to “generate more business” in their target or desired business areas.

Finally, Business development is all about three things such as relationship, value and timing. From the aforementioned statement it becomes keenly noticeable that there is not one single meaning of business development, it may vary from business to business.     

How to generate Adsense Revenue from your blog or website?

1. More traffic, more revenue: Adsense depends on traffic, no traffic, no Adsense. So, use your skills to increase more traffic or visitors for your site. You know, your visitors looking for valuable information, so, you have to confirm that you are providing quality contents.
2. Adsense for Domain: You can register some domain and register Adsense for some revenue.
3. Adsense for feeds: Improve your feed by Google Ads to ensure some revenue from Adsense, keep Adsense ad on top or bottom of the feed and burn your feed. Please go to www.feedburner.com to burn your website or blogs feeds, that feed will automatically adjust the ads sizes.   
4. Adsense through content: Adsense is a popular way to boost your online income. Try to get the ads from Adsense by following their terms and policies then go for relevant ads in to your bogs, websites, videos, site search results, web based games, mobile sites etc. Use size ads 160 x 600, 300 x 250, 350 x 280, 728 x 90 these types are bigger ads for more revenue earning. Publishers may get benefits like nearly 99% out of total Adsense revenue for contents.
5. Set up Affiliate networks from Google: Google supports affiliate networks such as eBay and Amazon etc. So, sign up for Google Affiliate, later getting approval it will display the ads and associate your Google Adsense account with Google Affiliate. Affiliate earning will add in your Adsense account directly.
6. Adsense through Search: Many online visitors sometimes do their searches from Google, so add Google Adsense search in your blog or website, get a code from Google and paste it in your site. When visitors will search from your search, then you’ll get revenue.
7. Google Adsense through Mobile content: This feature will display ads on your content on mobile phones so, why should we ignore it? As many online visitors using cellular phone web browser for internet browsing.
8. Adsense through Games: You can earn through your browser based on games.
9. Use customer search ads: Jobs, ecommerce, travel, education etc may be anther option for generating revenue through search focused sites.
10. Google Adsense through Video: You can earn revenue by video content through ads in your published videos.
11. Select keywords: Use Adwords tools, simple think to find out which keywords will pay higher CPC & search traffic. There after, fix up your center pages or articles in the region of the keywords. It is better to ensure $ 2.50 plus keywords else go for more than $10 keywords rather than 1 cent, 30 cents etc every click or CPM.
12. Set the highest CTR(Click through ratio) unit for your higher CPC unit: Search out in channel tracker to find out which your ad unit pays the higher CTR (Click through ratio, that is on which the most visitors will click on. That particular ad unit will come first in the HTML if it is not in the top page is irrelevant, make sure so that it comes very first in the code. You can alter the lower CTR units in to link units or delete then for the better revenue.

13. Don't use external links: Try to avoid external links and use only Adsense to attract your visitors to click on it. Because if you use external links, gadgets your visitor shall follow these meantime you may loose your changes clicking on Adsense.