What are the Pillars of Business Development? Discuss briefly.

There are four pillars of business development such as follows:

1. Marketing
2. Sales
3. Information Management
4. Customer Service or CRM (Customer Relationship Management)

Now let's see the discussion of the four pillars briefly,

1. Marketing: The management process in which goods and services move from concept to the customer. The act or process of selling or purchasing in a market. And alternatively it is a process or techniques of promoting, selling and distributing a product or service. Also it is an aggregate of functions involved in moving goods from producer to consumer. As it consists in coordination of four elements which is called 4P’s as such A) identification, selection and development of a product or service, B) Determination of prices, C) Selection of a product distribution channel to reach to the customer's place D) Implementation and development of a promotional strategy. 

Mainly, as per philosophy marketing is based on thinking about the business in terms of customer needs and their satisfaction. It differs from sales of product or services as because – According to Professor of marketing Theodore C. Levitt (Harvard Business School) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It's not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs.”  

2. Sales: Generally the term “Sales” means, an exchange of goods or services for an amount of money or its equivalent; the act of selling. For instance, sales meant the activities involved in selling any goods or services.

3. Information Management: Information management indicates Application of management techniques to collect information, communicate it within and outside of an organization and process it to enable managers to make faster and superior decisions and the discipline that analyzes information as an organizational resource. It covers the definitions, uses, values and distributions of all respective data and information within a business organization which needed in order to progress and function effectively. Sometimes within the organization “information” may be as complex as business transactions frequently impact every area inside a company. Of course, it necessity to be

Understood and analyzed prior to providing solutions of effective computer are which developed?

4. Customer Service or CRM (Customer relationship Management): Simply, customer service means the provision of service to customers before, during and after a purchase of products or services. According to Turban et al (2002 year), “a Customer service is a series of activities designed to enhance the level of customer satisfaction i.e. the feeling that a product or service has met the customer expectation.”

In today's business world, many scholars treated customer services in different meaning such as follows: 

Customer service is a proactive attitude that can be summed up as: I care and I can do.

Customer service is an organization's ability to supply their customer's needs and wants. 

Customer service is the ability to provide a product or service in the way that it has been promised.

Customer service is about treating others as you would like to be treated yourself.

Customer service is a phrase that is used to describe the process of taking care of our customers in a positive manner.

Customer service is the commitment to providing vale added services to external and internal customers, including attitude knowledge, technical support and quality of service in a timely manner.

From the above point of view, customer service, sales process engineering effort,

Plays an important role in a business organizations ability to generate income and revenue. Also it includes overall approach to a systematic improvement.

CRM (Customer relationship Management): According to crmforecast.com, “CRM is a business strategy directed to understand, anticipate and respond to the needs of an enterprise's current and potential customers in order to grow the relationship value.” 

In the modern business world, CRM (Customer relationship Management) or CRM Software is an information industry which maintains usually Internet capabilities, software, methodologies etc that assist an organization to manage customer relationship in a organized or superb way. For instance, an organization might be use an database software to manage the relationship management with customers with providing service, access information, match customers needs or product or services plans, offerings, remind customers service requirements, knowing what type of products or service the customers already purchased and so forth.