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Tuesday, December 27, 2011

Important of Business Development and Marketing Techniques


In today’s business world, the most challenging works is marketing for the sake of competition within each industry. And project design, project financing, cost estimation and production and manufacturing etc ought to come in a platform and to carry on a new product in to the market. The prime responsibility of the marketing department is to take those products to the consumers and also selling the products in to the potential market places. Market research and market survey and making study regarding products and services and competitors, sales projections during weekly, monthly and yearly, applying suitable sales and marketing strategies, offering sales promotions, discounts, price reductions, rewards, seasonal discounts for a limited period of time, buy one get one free, clearance sales etc. Actually marketing department and concerned should think such issues for their improvement. There are various business developments and marketing methods exists in order to sell products or services in to the market. They may be direct
Sales and marketing, door to door marketing, online marketing, products or services promotional offers, advertising through newspapers, magazine, radio, and televisions i.e. in the print or electronic medias, customers calling via telephone through offering new promotional benefits and packages etc. The other phases of marketing tasks is to employ the sub dealers, dealers, distributors, sole agents, retailers in order to sales and supplying products or services to themselves with highly ensuring products in all times via excellent quality. It is notable that “A new products or services” may needed huge time to attracts the customers mind but in that case have to apply some extra ordinary techniques or policies to sell or marketing your products. In this regard to ensure professional sales or marketing, you may contact with www.twcmsi.com for getting sales or marketing advices from their experienced business or management consultants. You have to build nice relationship with regular customers as well as with new or potential customers. You should apply attractive promotional offers, benefit packages to convince your customers. As an owner or chief of the marketing or business development areas, you have to provide sales or marketing incentives, allowances, commissions and attractive salary packages to your staffs to ensure the weekly, monthly sales or marketing target. Here I will outline some basic important of business development and marketing techniques, which is bellows:

Business development or marketing representatives will promote or sell or marketing products or services with strong confidence. My products are best on the circumstances
of prices, quality, sizes, weights, measurements, longevity, after sales services, warrantee, guarantee, replacement etc in comparison with other existing products in to markets.

♂ Strongly follow up your customers because they may be asked you or complain you with some acceptable or even unacceptable problems which they recently faced. But you have to face such situation with very care and highly professionalism so that customers may not misunderstood you.

♂  Take time to time market survey, market research and if possible find our your products difficulties, problems, defects and take necessary actions or rectify or amend the problems or defects with shortest possible time in order to improve your products standard or quality.

Your telemarketing representatives have to ask the customers permission with politeness to speak about products or services what they’re using. Technically they may ask to your customers what they’re feeling about the products they bought.

By the telemarketing representatives if they don’t know any answers, they have to say sorry to your customers and also they should let them know after knowing the same from superiors of your organization. In that case you have to forbid your telesales or service executives, not to provide any false or fake information or clarification to your honorable customers.

Customers satisfaction is the business motto. At any cost you have to manage or convince your customers.